ILLUSTRATOR TYPOGRAPHY GRAPHIC DESIGN BRAND IDENTITY CALLIGRAPHY


              Capsule collection: T-shirts, bandanas, phone cases               and posters  





ATELIER SAWSEN  ATELIER SAWSEN ATELIER SAWSEN

Cours de Méditation calligraphique sur les 99 noms d’Allah et Initiations à la calligraphie arabe

         
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Ettore typeface



This typographic creation project aimed to rework the identity of the automobile manufacturer Bugatti. The goal was to unify their communication, and we created a type family called Ettore in honor of the creator of Bugatti cars. The family includes a bold, medium, regular, and light weight, as well as a linear version of the regular, and lettering for model names. We chose to design a mechanic style in reference to Bugatti's Italian identity and its mechanical connotation. However, we added ink traps inspired by the shape of the brand's iconic radiators.






The letterings are an elegant italic/script version of the family, maintaining the mechanical feel while adding fluidity. This italic version is intended for the names of certain specific models.






The linear version was designed to facilitate readability on the website and technical sheets. Finally, the specimen was conceived as a technical sheet for the Bugatti typeface.






Project created in collaboration with Estelle Heude.